Pepsi: Santa's Christmas Tree Stunt in Barcelona

Fooh concept details:

A towering Christmas tree decorated entirely with Pepsi-themed ornaments stands in a busy Barcelona plaza. This eye-catching FOOH experience features oversized Pepsi balls, a case of soda as a present, and blue LED string lights, all topped with a figure in blue robes instead of a traditional star. Onlookers capture the surreal scene as the tree appears to have been placed directly over a historical monument, creating a playful visual juxtaposition. The caption "How tall do you want the tree? Santa: Hold my Pepsi" perfectly captures the brand's humorous take on holiday traditions with their signature blue, red and white color scheme.