Pepsi: Santa's Lost Clothing on Triana Bridge

FooH Overview:

Brand: Pepsi
Industry: Beverages, FMCG
Creator: Wildbytes

Fooh concept details:

A gigantic Santa hat and pair of Pepsi-branded boxers appear dramatically on Seville's historic Triana Bridge in this playful FOOH experience. The oversized blue hat with its distinctive white trim sits atop the bridge, while the festive blue boxer shorts emblazoned with the Pepsi logo hang just above the Guadalquivir River. The caption humorously remarks "The boxers, how good!" suggesting Santa has been "caught" leaving his clothes behind while visiting Spain—part of Pepsi's creative holiday campaign "A Christmas Better Than Good" that reimagines Santa with a mischievous Pepsi twist.

Additional Information:

Country: Spain
City: Seville
Place: Triana Bridge
Theme: Christmas
Scene: Decoration, Giant Object, Overlay
Environment: City, Bridge

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