Pepsi: Santa's Snow Globe Sleigh at Madrid's Cibeles

FooH Overview:

Brand: Pepsi
Industry: Beverages, FMCG
Creator: Wildbytes

Fooh concept details:

A magical FOOH snowglobe featuring Santa's sleigh reimagined in Pepsi's signature colors takes center stage in front of Madrid's iconic Palacio de Cibeles. Inside the giant dome, Santa rides a blue sleigh adorned with Pepsi logos, pulled by reindeer with blue antlers, all set against a snowy landscape with the majestic white palace creating a perfect backdrop. The Spanish text overlay asks "Have you seen this?" drawing attention to this unexpected holiday transformation. This creative blend of Christmas tradition with Pepsi branding brings a playful twist to Madrid's urban landscape, embodying the campaign message "A Christmas Better Than Good."

Additional Information:

Country: Spain
City: Madrid
Place: Cibeles Palace
Theme: Christmas
Scene: Decoration, Giant Object
Environment: City

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