Pepsi Ukraine: Giant Can Sails Dnipro River with Fresh Look

Fooh concept details:

Navigating the Dnipro River, a massive Pepsi can appears transported on a barge beneath Kyiv's iconic bridge. This innovative Pepsi Ukraine FOOH Ad combines digital effects with real-world elements to announce their packaging redesign with a clever visual pun that the new design has "floated in." The campaign generates social engagement by incorporating a contest where participants can win merchandise or a month's supply of product by sharing the image. By positioning their supersized can on one of Kyiv's major waterways, Pepsi creates a landmark-scale advertisement that attracts attention while driving participation in their promotional hashtag campaign.