Pernod Ricard: Bodrum Lime Journey

Fooh concept details:

A giant wicker basket of bright green limes travels along a scenic coastal road, with one lime breaking free to roll through city streets. The journey culminates with a refreshing orange cocktail garnished with a lime slice, displayed against a panoramic city view. Miniature windmills surround the drink alongside scattered limes. This FOOH campaign highlights Pernod Ricard's "Bodrum Green" initiative that aims to preserve the geographically protected Bodrum citrus. The visual story connects the fresh local limes from their coastal origins to their role in enhancing cocktails, showcasing the brand's commitment to promoting local agricultural products and expanding their usage through partnerships between producers and businesses.