Peter Thomas Roth: Liberty Gets the Patch Treatment

FooH Overview:

Brand: Peter Thomas Roth
Industry: Beauty, Skincare
Creator: Unknown

Fooh concept details:

A helicopter delivers teal PTR-branded patches to the Statue of Liberty, placing them across her forehead and under her eyes as the Manhattan skyline stretches behind her. The camera moves in close to reveal the full patch application across the iconic face, with the PTR logo repeated across each strip. This Peter Thomas Roth FOOH ad turns New York's most recognizable landmark into the ultimate before-and-after moment for the brand's new patch launch.

Additional Information:

Scene: Monument Interaction, Product Interaction
Environment: City

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