Philips: A Gift from the Sky in Saudi Arabia

FooH Overview:

Brand: Philips
Industry: Electronics, Personal Care
Creator: HAUT CGI Video Production

Fooh concept details:

A pink Philips gift box descends from a helicopter, dramatically landing near the Kingdom Centre in Riyadh. The massive pink package, suspended by a pink helicopter, creates a spectacular FOOH (Fake Out Of Home) advertisement that captures the attention of passersby in traditional Saudi dress. The installation transforms the urban landscape, turning a typical product launch into a larger-than-life spectacle that highlights the Philips Lumea hair removal device.

Additional Information:

Country: UAE
City: Riyadh
Place: Kingdom Centre
Scene: Giant Object, Unveiling, Transport
Environment: City

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