Philips Baristina: When Paris Brews Large

Fooh concept details:

Paris's Place de la République witnesses a remarkable transformation in this Philips FOOH campaign. The historic monument morphs into a massive Philips Baristina espresso machine, creating a unique blend of tradition and innovation. As drones deliver an enormous canister of coffee beans to the monumental brewer, the scene captures the essence of Philips' new coffee movement, turning a Parisian landmark into the city's largest barista.