Philips: Room Displays for HomeFest Paris

Fooh concept details:

Turning a Parisian building facade into interactive home environments, this FOOH Ad showcases Philips' small appliances through full-sized room mockups visible from the street. The clever design transforms the building's entrance into different home settings - from kitchens to bedrooms - each highlighting Philips products in real-life contexts. Mobile notifications complement the physical display, promoting the free HomeFest event at Galerie Joseph. By bringing indoor living spaces to the outdoor urban landscape, Philips creates a standout marketing moment that blends experiential promotion with practical product demonstration, effectively drawing attention while showcasing functionality.