Phoenix Palladium: Beauty Construction Zone
Fooh concept details:
Giant luxury beauty products take over Phoenix Palladium's construction site as a massive crane carefully places premium skincare and makeup from Prada, La Mer, and other top brands into a towering beauty tower. This spectacular FOOH campaign celebrates Tira's store launch by literally constructing a luxury beauty experience, showing how Phoenix Palladium builds unforgettable shopping moments one premium product at a time.