Phoenix Palladium: Mumbai's Kyoto Dream

FooH Overview:

Brand: Phoenix Palladium
Industry: Travel, Events
Creator: Yellow

Fooh concept details:

A giant lucky cat balloon floats over Mumbai's Marine Drive and the Gateway of India before drifting above the Bandra-Worli Sea Link, leading the way to Phoenix Palladium mall dressed in cherry blossoms and soft pink light. The cat lands atop the building as a Kyoto-inspired courtyard with lanterns, pagodas, and sakura trees is revealed below. This Phoenix Palladium FOOH advertisement invites Mumbai to follow the cat into a world of Japanese spring magic.

Additional Information:

Scene: Animal, Giant Object, Inflate
Environment: City

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