Planet of the Apes: Urban Jungle Takeover in Paris
FooH Overview:
Fooh concept details:
Disney and Pathé transform the iconic Pathé Wepler cinema into a spectacular primate stronghold for "Kingdom of the Planet of the Apes." A massive stone ape head erupts from the building's facade, complete with menacing teeth and primal expression, while lush vegetation cascades down the structure like an advancing jungle. Water elements create the illusion of a natural waterfall flowing from the creature's domain, blurring the line between urban architecture and wild habitat. This immersive FOOH campaign turns a Parisian landmark into a dramatic portal to the film's post-human world, stopping pedestrians in their tracks as the simian takeover of civilization manifests in the heart of Place de Clichy.
