PlayStation: Giant Console Lights Riyadh Night

Fooh concept details:

A groundbreaking FOOH Ad transforms PlayStation's iconic console into a towering structure at Riyadh Boulevard, Saudi Arabia. The massive PS5 replica stands prominently against the night sky, its signature blue lighting dramatically illuminating the surrounding area. This remarkable marketing approach turns a gaming product into architectural spectacle, creating a physical manifestation of the #LiveFromPS5 campaign that merges digital entertainment with urban landscape. By scaling the console to monumental proportions, PlayStation generates powerful social media engagement while reinforcing its premium position in the gaming market through public art that celebrates technology as cultural landmark.