PlayStation: Reality Becomes Crash Bandicoot's Level

Fooh concept details:

A nap in the sun turns into an unexpected gaming adventure in this imaginative PlayStation FOOH campaign. After waking face-down on the ground, a man finds himself living in Crash Bandicoot's world. He embraces the game's signature moves, kicking three crates and collecting points just like the iconic character. With each box smashed, his energy rises, turning an ordinary moment into a real-life PlayStation experience that proves gaming magic can happen anywhere.