Plaza Vea: Giant Shopping Basket Highway Spectacle

Fooh concept details:

A massive Plaza Vea shopping basket hovers dramatically above a busy highway and roundabout, seemingly suspended in mid-air. The oversized red basket, filled to the brim with household essentials including cleaning supplies, groceries, and packaged foods, dwarfs the cars passing beneath it. This striking FOOH advertisement creates the illusion of an XXXL grocery delivery making its way across the city, capturing the attention of pedestrians and drivers alike.