Plein Soleil: Italian Billboard Feast

FooH Overview:

Brand: Plein Soleil
Industry: Food, FMCG
Creator: Moving frame

Fooh concept details:

A massive billboard transforms into an edible Italian landscape featuring the colors of Italy's flag made from fresh basil, mushrooms, and ripe tomatoes on the road to Beirut. A giant chef emerges from the display, proudly presenting Plein Soleil Mini Pizzas while surrounded by oversized ingredients and miniature Italian architecture. This playful FOOH campaign brings authentic Italian flavors to life, showcasing the brand's commitment to fresh ingredients and traditional taste in every convenient bite.

Additional Information:

Country: Lebanon
City: Beirut
Place: Port of Beirut
Scene: Decoration, Emerging Object, Billboard
Environment: Coastal Zone

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