Ploom: Giant Vape Unwraps in Italy

FooH Overview:

Brand: Ploom
Industry: Beauty, Perfume
Creator: The Quinetto’s

Fooh concept details:

A massive Ploom vaping device dramatically unwraps itself in a historic Italian plaza, shedding its branded packaging to reveal the sleek black product beneath. This striking Ploom FOOH campaign transforms the ancient piazza into a modern product unveiling, announcing the brand's arrival in Emilia Romagna with theatrical flair against medieval architecture.

Additional Information:

Country: Italy
City: Bologna
Place: Piazza Maggiore
Scene: Giant Object, Unveiling
Environment: City

Related FOOH Campaigns

Erborian: London's Cascading Color Correction
Brand: Erborian
Creator: YeahNice.
Cacharel: Cupid's Valentine Magic
Brand: Cacharel
Creator: Maramura Experiences
Carolina Herrera: Good Girl Blush Stiletto in Paris
Brand: Carolina Herrera
Creator: Vokode
Highlighted
Rabanne: Big Ben Transformed into Mascara Wand
Brand: Rabanne
Creator: Vokode