Ploom: Giant Vape Unwraps in Italy

FooH Overview:

Brand: Ploom
Industry: Beauty, Perfume
Creator: The Quinetto’s

Fooh concept details:

A massive Ploom vaping device dramatically unwraps itself in a historic Italian plaza, shedding its branded packaging to reveal the sleek black product beneath. This striking Ploom FOOH campaign transforms the ancient piazza into a modern product unveiling, announcing the brand's arrival in Emilia Romagna with theatrical flair against medieval architecture.

Additional Information:

Country: Italy
City: Bologna
Place: Piazza Maggiore
Scene: Giant Object, Unveiling
Environment: City

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