Ploom: Giant Vape Unwraps in Italy

FooH Overview:

Brand: Ploom
Industry: Beauty, Perfume
Creator: The Quinetto’s

Fooh concept details:

A massive Ploom vaping device dramatically unwraps itself in a historic Italian plaza, shedding its branded packaging to reveal the sleek black product beneath. This striking Ploom FOOH campaign transforms the ancient piazza into a modern product unveiling, announcing the brand's arrival in Emilia Romagna with theatrical flair against medieval architecture.

Additional Information:

Country: Italy
City: Bologna
Place: Piazza Maggiore
Scene: Giant Object, Unveiling
Environment: City

Related FOOH Campaigns

Prada Beauty: A Lipstick Transforms Burj Khalifa
Brand: Prada Beauty
Creator: Unknown
Milk Makeup: Product Avalanche at Boots Battersea
Brand: Milk Makeup, Boots
Creator: Unknown
Urban Decay: Giant All Nighter Bottle Takes Over LA
Brand: Urban Decay
Creator: Unknown
Eva Recipe: Cairo's Ingredient Paradise
Brand: Eva Recipe
Creator: Vifx Studios