Point B: Helicopter Burger Over Champs-Élysées

Fooh concept details:

This FOOH Ad shows a helicopter dropping Point B's B-Big burger over Paris's famous Champs-Élysées. The video captures the burger flying through the air with the Arc de Triomphe in the background. People on the street look up in surprise as the giant burger lands. By combining fast food with a bold stunt in a famous location, Point B created a memorable marketing moment that gets people talking. The campaign cleverly turns everyday food advertising into an exciting event, helping the brand stand out in the crowded burger market.