Polaroid: Building-Sized Instant Memory

FooH Overview:

Brand: Polaroid
Industry: Electronics
Creator: Xavier Doyon

Fooh concept details:

A gigantic Polaroid OneStep camera emerges from between Parisian apartment buildings, with a massive white photo sliding out from its front. The iconic white camera with its distinctive black base appears to capture the city in real-time. This creative FOOH concept transforms the classic Haussmannian architecture into a surreal photography scene, bringing nostalgic analog technology to life at an urban scale.

Additional Information:

Country: France
City: Paris
Scene: Emerging Object, Giant Object, Transition, Display
Environment: City

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