Polnareff x Parlophone: Sacré-Cœur Love Balloon
Fooh concept details:
A massive red heart balloon floats above Paris in this eye-catching FOOH Ad for Michel Polnareff's new single. The video cleverly shows the balloon changing into Polnareff's famous curly hair and sunglasses, making it look like the Sacré-Cœur basilica is wearing them. This creative visual trick grabs attention and announces both his new song "Tu n'm'entends pas" and upcoming tour. By using a famous Paris landmark as his canvas, Polnareff creates a memorable marketing moment that connects his music to the city's identity and makes people stop and look twice.