Polnareff x Parlophone: Sacré-Cœur Love Balloon

FooH Overview:

Brand: Michel Polnareff, Parlophone
Industry: Music
Creator: Romain Ardaens

Fooh concept details:

A massive red heart balloon floats above Paris in this eye-catching FOOH Ad for Michel Polnareff's new single. The video cleverly shows the balloon changing into Polnareff's famous curly hair and sunglasses, making it look like the Sacré-Cœur basilica is wearing them. This creative visual trick grabs attention and announces both his new song "Tu n'm'entends pas" and upcoming tour. By using a famous Paris landmark as his canvas, Polnareff creates a memorable marketing moment that connects his music to the city's identity and makes people stop and look twice.

Additional Information:

Country: France
City: Paris
Place: Montmartre
Scene: Decoration, Giant Object, Inflate, Explosion
Environment: Cultural Venue

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