Polnareff x Parlophone: "Sexcetera" Convoy in Paris

Fooh concept details:

A giant "SEXCETERA" convoy with wild curly hair and sunglasses cruises through the streets of Paris, heading straight to the Accor Arena. The massive letters roll down the road on a red carpet while Michel Polnareff's iconic look leads the way to his farewell tour. This bold Michel Polnareff FOOH campaign announces his final tour and new album, making sure all of Paris knows the legend is coming to town