Polo Ralph Lauren: Ice Sculptures at Rockefeller Center

FooH Overview:

Brand: Polo Ralph Lauren
Industry: Sport, Events, Fashion
Creator: Unknown

Fooh concept details:

A giant ice sculpture of the Polo Ralph Lauren logo forms in front of Rockefeller Center in New York as snow falls, before the building itself freezes over in ice. A massive ice figure of a snowboarder emerges on top of an ice pedestal bearing the Polo name, shattering apart in a burst of ice fragments. This Polo Ralph Lauren FOOH advertisement promoted a Team USA Winter Olympics tribute exhibition at Rockefeller Center ahead of Milano Cortina 2026.

Additional Information:

Country: USA
City: New York City
Place: Rockefeller Center
Theme: Olympics
Scene: Transition, Frozen
Environment: City

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