Polo Ralph Lauren x Apollo Optik: Frankfurt Tennis
FooH Overview:
Fooh concept details:
A giant tennis court display takes over the facade of Apollo Optik store in Frankfurt, complete with green court lines, tennis balls, and a racket inside the building structure. The massive vertical tennis scene transforms the busy shopping street into a Wimbledon experience, with tennis balls scattered on the sidewalk below. This Polo Ralph Lauren FOOH campaign brings the excitement of tennis championship directly to Frankfurt's Zeil shopping district, turning an ordinary optik store into a premium sports destination that serves up style both on and off the court.
