Porsche: Camel Abra Cruising Dubai Waterways

Fooh concept details:

A whimsical Porsche-camel hybrid glides majestically through the tranquil waters of Dubai's Madinat Jumeirah, with the iconic Burj Al Arab hotel commanding the backdrop. This surreal FOOH transforms the luxury sports car into a desert creature perched atop a traditional wooden abra boat, carrying tourists through the waterways. Created by Chris Labrooy for the Icons of Porsche festival, the golden vehicle-turned-camel merges Emirati cultural heritage with German automotive excellence, bringing the "spirit animal" of the desert to life in a breathtaking aquatic journey that perfectly captures Dubai's blend of tradition and futuristic luxury.