Porsche: Floating 60 Years Above Paris

FooH Overview:

Brand: Porsche
Industry: Automotive, Luxury
Creator: Gabriele Verga

Fooh concept details:

Paris's iconic Eiffel Tower becomes a birthday celebration anchor in this festive Porsche FOOH campaign. Giant number balloons forming '9' and '1' float alongside the landmark, commemorating 60 years of the legendary Porsche 911. A commuter captures this whimsical tribute on public transport, blending an automotive milestone with the city's commitment to sustainable travel, as the campaign encourages Parisians to choose eco-friendly transportation in their daily lives.

Additional Information:

Country: France
City: Paris
Place: Eiffel Tower
Theme: Anniversary
Scene: Giant Object, Monument Interaction, Inflate
Environment: City

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