Porsche: Floating 60 Years Above Paris

Fooh concept details:

Paris's iconic Eiffel Tower becomes a birthday celebration anchor in this festive Porsche FOOH campaign. Giant number balloons forming '9' and '1' float alongside the landmark, commemorating 60 years of the legendary Porsche 911. A commuter captures this whimsical tribute on public transport, blending an automotive milestone with the city's commitment to sustainable travel, as the campaign encourages Parisians to choose eco-friendly transportation in their daily lives.