Prada Beauty: A Virtual Bloom Over Manhattan

Fooh concept details:

A magical FOOH moment unfolds over New York City as a giant virtual flower opens its petals against the urban skyline. Celebrating Prada's new feminine fragrance, delicate seeds float like dandelion wishes across Manhattan. This ethereal display announces Prada Beauty's immersive Chelsea pop-up, bringing a touch of paradoxical florality to the city's heart while embodying their message of "Never The Same, Always Myself."