Prada Beauty: Highway to Alternative Beauty

FooH Overview:

Brand: Prada, Prada Beauty
Industry: Beauty, Fashion, Luxury
Creator: The New Face

Fooh concept details:

Highway signs above NYC traffic transform from standard directions to Prada-branded messages asking "What If There's Another Way?" The oversized green signs appear over the busy road leading toward Manhattan's skyline, mixing with real exit markers. This bold Prada Beauty FOOH ad turns the daily commute into a beauty philosophy lesson, suggesting drivers take an alternative route to discover new approaches to beauty and self-expression.

Additional Information:

Country: USA
City: New York City
Scene: Billboard
Environment: Highway

Related FOOH Campaigns

Prada Beauty: London Streets Ask the Question
Brand: Prada, Prada Beauty
Creator: The New Face
Prada x Axiom: Space Fashion Meets Milan's Galleria
Brand: Prada, Axiom Space
Creator: Unknown
Prada: Geometric Ornaments Transform Roman Streets
Brand: Prada
Creator: CELED Studio
Highlighted
Prada: Robot Sentinel Transforms NYC Holiday Landscape
Brand: Prada
Creator: Unknown