Pragmata: Big Ben Glitches Into Digital Chaos

FooH Overview:

Brand: Capcom
Industry: Gaming
Creator: Busterwood

Fooh concept details:

Big Ben and a red double decker bus near the Houses of Parliament fracture into jagged printed fragments, as if a glitch is tearing through the structure itself. Red emergency warning signs flash through the streets below, reading "Area Lockdown Protocol Initiated" while a screen on the tower shows stormy footage. This Capcom FOOH advertisement announces the launch of Pragmata, releasing April 17 on PlayStation 5, Xbox Series X|S, Steam, Nintendo Switch 2, and Nvidia GeForce NOW.

Additional Information:

Scene: Decoration, Transition
Environment: City

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