Pril: Skydiving Bottles Over Beirut

Fooh concept details:

Pril dishwashing liquid bottles parachute across the sky above Beirut's coastline. Each bottle descends with a red and white parachute featuring Lebanon's cedar emblem. The aerial view captures the Mediterranean Sea, urban landscape, and a sports stadium below. This FOOH advertisement creatively portrays Pril products "dropping in" to Lebanese homes, highlighting the brand's popularity while using national symbols to connect with local consumers.