Primark: Belfast Store Opening Countdown

FooH Overview:

Brand: Primark
Industry: Fashion
Creator: Squint Creative

Fooh concept details:

Primark Home creates a striking FOOH installation by constructing a life-sized brick townhouse on a city street. The building transforms from construction site to finished home, featuring a blue door, illuminated windows, and stylish interior glimpses. The final reveal shows "Primark Home" signage and the date "06/03/25" in blue lettering, announcing the upcoming Belfast store opening. This innovative physical installation generates excitement by transforming urban space into a tangible preview of the brand's home goods aesthetic.

Additional Information:

Country: Northern Ireland
City: Belfast
Scene: Transition
Environment: City

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