Primark: New York, Bag by Bag

Fooh concept details:

Enormous Primark paper bags replace a subway train at 34th Street Penn Station, filling the platform wall to wall as the scene cuts across iconic New York locations. A single bag swings from a crane over the East River with the Brooklyn Bridge and Manhattan skyline behind it, before a towering stack of bags rises straight up Broadway, reaching past the Empire State Building. This Primark FOOH ad marks the brand's New York flagship arrival with a bold city takeover.