Prime: Christmas Convoy Takes Dubai by Storm
Fooh concept details:
A festive Mercedes G-Wagon topped with a giant Prime energy drink can parades through Dubai's futuristic streets in this holiday-themed FOOH advertisement. The bright red vehicle, adorned with Christmas decorations, leads a motorcade of luxury cars carrying Christmas trees, creating a striking contrast against the city's gleaming curved skyscrapers. This FOOH concept transforms the energy brand into the centerpiece of a joyful holiday procession, blending beverage marketing with seasonal celebration as the oversized can announces Prime's Christmas presence in the desert metropolis.