Prime Video: Guadalajara Goes Red for Chivas Show
FooH Overview:
Fooh concept details:
Mexico City transforms into a Chivas wonderland as Amazon Prime Video launches an ambitious FOOH campaign for "El Clásico de México." The cityscape becomes "La Casa de las Chivas" with the football club's distinctive red and white striped colors appearing throughout urban spaces—from massive building wraps and bridges to specially painted bicycle lanes. Giant Chivas flags drape across iconic skyscrapers, while players' images tower on high-rise advertisements. This comprehensive campaign turns the entire city into a sea of Rojiblancos colors ahead of the highly anticipated Chivas vs. América match, exclusively streaming on Prime Video, effectively claiming the republic's landscape as Chivas territory for the ultimate Mexican football rivalry.
