Prime Video: Holiday Magic Transforms City Streets

Fooh concept details:

This immersive FOOH Ad for Prime Video transforms urban environments into scenes from "Candy Cane Lane." The campaign cleverly blends digital elements with real-world architecture, featuring golden rings, candy canes, and festive imagery floating above city streets and beaches. By augmenting reality in high-traffic locations, this FOOH Ad demonstrates how streaming platforms can extend fictional worlds into physical spaces, creating shareable moments that drive engagement. The strategic placement of these holiday elements makes the invisible visible, turning everyday locations into promotional touchpoints.