Prime Video: Rings of Power

Fooh concept details:

The innovative FOOH Ad for Prime Video transforms real-world locations into fantasy battlegrounds with the provocative tagline "Take Cover." Starting at London's Tower Bridge featuring an ominous troll, the campaign extends through global cities where breaking news coverage reports mythical creatures invading urban landscapes. This multi-dimensional marketing approach brilliantly blurs entertainment with reality, creating a viral phenomenon that positions The Rings of Power as must-watch television while generating authentic audience engagement through its creative world-building beyond traditional advertisement formats.