Prime Video: Tower Bridge Federer Documentary

Fooh concept details:

London's iconic Tower Bridge becomes a movie screen in this nighttime FOOH Ad for Prime Video's "Federer: Twelve Final Days" documentary. The massive projection transforms the bridge's center section into a floating display over the River Thames, showing Roger Federer's face against the historic structure's illuminated towers. This creative placement merges London's famous landmark with the tennis legend's image, creating a striking promotional display visible to river traffic and shoreline viewers. The glowing projection reflects on the water below, doubling the visual impact in this elegant promotion for Prime Video's tennis documentary.