Princess Cruises: Sydney's 50th Anniversary Gift
Fooh concept details:
A massive wrapped gift box floats in Sydney Harbour, adorned with gold ribbon and a "50" emblem. The box unfolds to reveal a Princess Cruises ship gliding into view as spectators gather along the waterfront. This Princess Cruises FOOH advertisement celebrates 50 years in Australia, marking the arrival of the country's newest and biggest ship with a grand harbour entrance.



