Pringles: Hot Can Breaks Free at Dubai's Kite Beach

FooH Overview:

Brand: Pringles
Industry: Food, FMCG, Snacks
Creator: Socialize Agency

Fooh concept details:

A Pringles Hot can dramatically breaks through its own billboard at Kite Beach, plunging onto Dubai's white sands where it scatters spicy chips and chili peppers before magically returning to the display. Set against the Burj Al Arab, this FOOH installation brings the "Ignite Your Spicy Side" campaign to life as the can appears to escape its 2D confines, creating a playful scene that blends digital animation with the iconic beachfront location.

Additional Information:

Country: UAE
City: Dubai
Place: Kite Beach
Scene: Emerging Object, Billboard, Product Interaction
Environment: Beach

Related FOOH Campaigns

Pringles: A Super Mario Snack Spectacle in Paris
Brand: Pringles
Creator: Kosmo
Concept
Pringles: Flavor Train Express
Brand: Pringles
Creator: Xavier Doyon
Pringles: Seoul's Spicy Street Food Transformation
Brand: Pringles
Creator: WE-AR
Philips x Pringles: Mr. P's Digital Bus Stop Shave
Brand: Pringles
Creator: Unknown