Pringles: Mario Gaming Adventure on EU Streets

Fooh concept details:

Smartphone interaction powers this FOOH Ad featuring a giant Pringles can decorated with Super Mario characters in a quaint European town. The campaign combines physical and digital elements as users scan QR codes to unlock an interactive Nintendo Switch contest. When viewed through a phone, the street scene transforms into a gaming opportunity with Mario and Luigi-branded Pringles cans prominently displayed. Set against historic architecture and cobblestone streets, the playful collaboration appeals to both snack and gaming enthusiasts, demonstrating how brands can use augmented phone interactions to engage passersby in promotional contests.