Pringles: Seoul's Giant Claw Machine Snack

Fooh concept details:

A towering Pringles can appears in a Seoul plaza with a giant claw machine mechanism dangling overhead. A woman stands on a platform with two red buttons, aiming a mechanical claw at the can as if playing an oversized arcade game. This Pringles FOOH campaign turns a city square into a life-size snack claw machine.