Pringles: Seoul's Spicy Street Food Transformation

FooH Overview:

Brand: Pringles
Industry: Food, FMCG, Snacks
Creator: WE-AR

Fooh concept details:

A dynamic FOOH installation at Sindang-dong Food Street gateway brings Pringles' Korea-exclusive Spicy Rosé Tteokbokki flavor to life. Ingredients burst from the billboard, landing in a sizzling pan below that magically transforms into a giant Pringles can. The container then shakes dramatically, releasing chips infused with the same spicy Korean street food flavors that moments ago were cooking in the pan. This clever sequence celebrates Pringles' first-ever tteokbokki flavor, creating a mouth-watering visual story connecting traditional Korean cuisine with innovative snack form.

Additional Information:

Country: South Korea
City: Seoul
Scene: Emerging Object, Billboard, Giant Object, Transition
Environment: City

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