Printemps: A Jackets Revolution

Fooh concept details:

Massive stickers featuring vibrant jacket designs float above a Parisian street, magically adhering to the Printemps Haussmann building's façade. This dynamic FOOH advertisement transforms the iconic storefront into a creative canvas, showcasing the store's "Jackets Bonanza!" event with a playful and eye-catching digital spectacle that captures the essence of fashion innovation.