Printemps: Italian Beach Fantasy in Paris

Fooh concept details:

The iconic Printemps department store in Paris undergoes a magical Mediterranean transformation, with its elegant white and gold façade now reimagined in vibrant yellow and orange stripes. In this whimsical FOOH ad, the historic building appears to be sitting directly on an Italian beach, complete with beach chairs, umbrellas, a inflatable float, and crystal blue waters lapping at its steps. This stunning visual announcement for the "Dolce Vita" Italian-themed event creates an instant vacation feeling in the heart of Paris, inviting shoppers to experience "an Italian escape at Printemps" starting April 24.