Printemps: New York's Floral Awakening

Fooh concept details:

Vibrant digital flowers transform One Wall Street as Printemps makes its grand New York debut. The iconic Art Deco building blooms with cascading colorful arrangements, symbolizing the French luxury retailer's arrival in Manhattan. This striking FOOH ad celebrates the store's official opening, visually announcing that "Spring begins today" in the heart of New York City.