Project Runway: NYC's Golden Fabric Takeover
FooH Overview:
Fooh concept details:
Massive flowing golden fabric dramatically wraps around New York's iconic landmarks, from the Flatiron Building to the Empire State Building and Manhattan Bridge. The luxurious material billows through the streets like a giant runway, culminating in a spectacular billboard featuring the show's dramatic fashion aesthetic. This bold FOOH campaign transforms the entire city into Project Runway's playground, bringing high fashion drama directly to NYC's urban landscape with theatrical flair.
