Prose: Brooklyn Bridge as Custom Beauty Pipeline

Fooh concept details:

Taking urban infrastructure to new heights, this FOOH Ad transforms New York's iconic Brooklyn Bridge into a delivery system for personalized beauty products. The striking visual replaces suspension cables with dispensing mechanisms and product bottles, symbolizing how Prose connects their Brooklyn factory directly to consumers. This creative metaphor cleverly communicates the brand's personalization concept by showing how formulas flow from production straight to individuals. The campaign emphasizes local manufacturing while illustrating the brand's made-to-order philosophy through an unexpected reimagining of a familiar landmark.