Prose: Thanksgiving Parade Haircare

FooH Overview:

Brand: Prose
Industry: Beauty, Haircare, Skincare
Creator: CELED Studio

Fooh concept details:

Giant Prose haircare bottles float above New York City streets during the Thanksgiving parade, their peachy tones and custom formulas displayed at building height. The oversized personalized shampoo and conditioner balloons drift past the holiday tree and cheering crowds in orange vests. This Prose FOOH advertisement celebrates custom beauty care on a grand scale, bringing personalized haircare to the most iconic parade of the year.

Additional Information:

Country: USA
City: New York City
Place: Rockefeller Center
Theme: Thanksgiving
Scene: Giant Object, Inflate
Environment: City

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