PSG: Artistic Poster Bridge Unfurling

Fooh concept details:

An enormous artistic poster slowly unfurls from beneath a Parisian bridge, displaying vibrant PSG-themed artwork as it cascades toward the Seine River. The massive canvas reveals colorful designs created through the collaboration between Paris Saint-Germain and Ecole Camondo, with club logos floating overhead. This creative PSG FOOH ad transforms urban infrastructure into a gallery space, demonstrating how the partnership with design students creates collector posters for the UEFA Champions League while turning the bridge itself into an artistic canvas that celebrates both football and Parisian creativity.