PSG: Monumental Banner on Pont Alexandre III

Fooh concept details:

This striking FOOH Ad showcases PSG's powerful brand statement with a massive "WE ARE PARIS" banner dramatically displayed across the iconic Pont Alexandre III. The strategic placement transforms one of Paris's most recognizable landmarks into a bold club proclamation, merging city identity with team spirit. The red and blue color scheme perfectly reflects the team's colors while the Seine River flows beneath, creating a visual connection between the club and the heart of Paris. This campaign effectively leverages urban architecture to amplify brand messaging and create shareable content for football fans worldwide.