PSG: Spectacular Night Banner on Champs-Élysées

Fooh concept details:

The nighttime cityscape transforms into a powerful FOOH Ad showcasing PSG's brand dominance. A massive "WE ARE PARIS" banner stretches across the iconic Champs-Élysées, illuminated against the darkness to celebrate the team's semi-final achievement. Strategic positioning captures both the historic avenue and Parisian landmarks, creating a perfect harmony between sports culture and city pride. The club's signature red and blue colors stand out brilliantly, demonstrating how sports marketing can temporarily reimagine urban architecture. This campaign effectively turns celebration into powerful brand reinforcement, making fans feel connected to both team and city identity.